Passionate, self-motivated and goal-oriented Sales & Marketing professional for driving multi-industry experience in driving diverse and complex, high growth businesses. 

Brings 15 years of solid experience in hardware, cloud technologies and a unique mix of creative and technological curiosity, strategic insights, consumer focus and performance.  Proven track record of executing successful partners and channel growth strategies, enabling high-impact digital transformation for partners and customers leveraging cloud technologies and working with Microsoft partner ecosystem to help business realize the full potential of technology. Strong work experience in sales management, developing Go-to-market strategy, brand management and integrated marketing activities.

With two decades of experience as a business consultant and strategist, he prides himself on driving mutually beneficial outcomes for their clients, vendors, and technology partners. With an extensive background in human resources, he understands the importance of allowing people to be more effective in their role and the transformational power that technology can have on every area of a business.

An innovative guy with strong passion in voice, cloud and advanced digital technologies. He enjoys creating new solutions to serve his Telco, Education, Enterprises and SME customers. With his strong business background in Carrier Solutions and extensive partners network, he spearheaded the Axiom Teams Connector Service in the region. He leads the company in winning multiple “Cloud Partner of the Year” awards from Microsoft over the past 10 years.

Laco is the co-founder of Becloudsmart, a Gold Cloud Productivity Microsoft Partner and has a career experience spanning from startups to major multinationals. Laco is passionate about solving business challenges and driving business outcomes using Digital Transformation solutions. His achievements include bringing about Digital Transformation for major players including Microsoft, Vodafone, and AT&T. Laco is an expert in a wide range of technology areas, including Cloud Solutions, Security, Digital Transformation, and Business automation. He is a recognised expert in enabling technologies for Modern Workplace & Modern Business, Data Analytics & AI.

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